When making a discovery of something new in their lives, most people find that they can be identified in one of three of the following groups.
To help make that determination, let’s draw a comparison between you and the people who made the early discovery and development of our country.
The three different groups were Explorers, Pioneers and the Settlers.
EXPLORER: Their desire was to be the adventurer, to go where now one had gone before, to explore the new land, determine if it’s a place of opportunity, willing to risk all for the sake of great reward.
PIONEER: Their desire was to follow on the heels of the Explorer, to take a calculated risk, to grow and expand what had already been developed, to take an established system and make it stronger, to create new ideas and opportunities.
SETTLER: Their desire was to follow the Explorer only when the way was determined to be safe, to mitigate their risk by seeing solid proof that the establishment is secure and functional, to follow clearly the well defined plan in order to ensure success.
What group of people do you identify with and why?
When looking into franchising, it is important to determine what group you fall into because certain franchises attract certain kind’s of people, i.e. explorers, poineers, and settlers. Listed below are some key characteristics of franchises for each type of person.
Franchises for Explorers: This is a new system, not many franchisees, non-proven track record, huge opportunity, niche opportunity with flexibility in the operating system.
Franchises for Pioneers: Established system with several franchisees at a minimum, solid track record, great opportunity, and some flexibility.
Franchises for Settlers: Well-established systems, scores of franchisees, proven track record, well defined operations, solid opportunity and limited flexibility.
Determining the group you fall into is one small piece of the puzzle in finding the right fit in a franchise business. Contact a franchise consultant today for more information.